Tango.info ad 300x50: Difference between revisions

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===Achieving small file size===
===Achieving small file size===
Content
* use one colour as background instead of complex picture
Saving options
* try jpg vs png
* try jpg vs png
* use one colour as background
* use a colour palette / indexed colours
* use a colour palette / indexed colours
** some programmes have a function "use web colours only"
** some programmes have a function "use web colours only"
* black-white image:
** use png
** use save as grey-scale (instead of RGB)


==Examples==
==Examples==

Revision as of 2011-01-05T05:08:18

Overview

tango.info ad 300x50 is 300px wide and 50px heigh. File size is maximum 5kB. It can be .png or .jpg. Tango.info prefers .png over gif. If you really need gif, please provide a reason.

This ad is part of the mobile ad formats defined by the Mobile Marketing Association (MMA). By following industry standards tango.info hopes to make advertising easier for you; if you have created an ad with this specifications you can hopefully use it on other websits too.

300px width x 50px height, < 5 kB, PNG/JPG/GIF*

Mobile Ad, defined by Mobile Marketing Association

* no GIF in tango.info

File size 5kB

The official file size 5kB is quite small, so you have to restrict what you want to bring into it. This small size helps tango.info that pages still load fast and additionally the image can also be used in future for mobile advertising, where bandwidth may be smaller.

Achieving small file size

Content

  • use one colour as background instead of complex picture

Saving options

  • try jpg vs png
  • use a colour palette / indexed colours
    • some programmes have a function "use web colours only"
  • black-white image:
    • use png
    • use save as grey-scale (instead of RGB)

Examples

You can see some examples at http://festivals.tango.info

See also