Tango.info ad 300x50: Difference between revisions

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[[category:tango.info]]
[[Category:Tango.info]]
[[category:ads]]
[[category:Ad]]
==Overview==
==Overview==
[[tango.info]] ad 300x50 is '''300px wide and 50px heigh. File size is maximum 5kB'''. It can be '''[[.png]] or [[.jpg]]'''. Tango.info prefers '''.png''' over gif. If you really need gif, please provide a reason.
[[tango.info ad]] 300x50 is '''300px wide and 50px heigh'''. The aspect ratio of 6:1 is the same as for [[tango.info ad 90x15]] used in some print products.


This ad is part of the [[mobile ad formats]] defined by the [[Mobile Marketing Association]] (MMA). By following industry standards tango.info hopes to make advertising easier for you; if you have created an ad with this specifications you can hopefully use it on other websits too.
==Usage outside tango.info==
This ad is part of the [[mobile ad formats]] defined by the [[Mobile Marketing Association]] (MMA). If you have created an ad with this specifications you can maybe use it on other websites too.


<div style="border:1px solid #000;width:300px;height:50px">
<div style="border:1px solid #000;width:300px;height:50px">
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<nowiki>*</nowiki> no GIF in tango.info
<nowiki>*</nowiki> no GIF in tango.info


==File size 5kB==
==File format==
The official file size 5kB is quite small, so you have to restrict what you want to bring into it. This small size helps tango.info that pages still load fast and additionally the image can also be used in future for mobile advertising, where bandwidth may be smaller.
It can be '''[[.png]] or [[.jpg]]'''.
 
==File size==
The official file size 8kB is quite small, so you have to restrict what you want to bring into it. This small size helps tango.info that pages still load fast and additionally the image can also be used in future for mobile advertising, where bandwidth may be smaller.


===Achieving small file size===
===Achieving small file size===
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Saving options
Saving options
* try jpg vs png
* JPG vs PNG
** JPG compresses photos better
** PNG compresses simple shapes / graphics better
* use a colour palette / indexed colours
* use a colour palette / indexed colours
** some programmes have a function "use web colours only"
** some programs have a function "use web colours only"
* black-white image:  
* black-white image:  
** use png
** use png
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==Examples==
==Examples==
You can see some examples at https://tango.info
You can see some examples at  
* https://tango.info
* https://tango.info/festivals


==See also==
==See also==
* [[tango.info ad sizes]]
* [[tango.info ad sizes]]

Latest revision as of 2013-06-25T14:46:35

Overview

tango.info ad 300x50 is 300px wide and 50px heigh. The aspect ratio of 6:1 is the same as for tango.info ad 90x15 used in some print products.

Usage outside tango.info

This ad is part of the mobile ad formats defined by the Mobile Marketing Association (MMA). If you have created an ad with this specifications you can maybe use it on other websites too.

Mobile Ad, defined by Mobile Marketing Association 300px width x 50px height, < 5 kB, PNG/JPG/GIF*

* no GIF in tango.info

File format

It can be .png or .jpg.

File size

The official file size 8kB is quite small, so you have to restrict what you want to bring into it. This small size helps tango.info that pages still load fast and additionally the image can also be used in future for mobile advertising, where bandwidth may be smaller.

Achieving small file size

Content

  • use one colour as background instead of complex picture

Saving options

  • JPG vs PNG
    • JPG compresses photos better
    • PNG compresses simple shapes / graphics better
  • use a colour palette / indexed colours
    • some programs have a function "use web colours only"
  • black-white image:
    • use png
    • use grey-scale (instead of RGB)

Examples

You can see some examples at

See also