Universal Ad Package
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The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support. This standard is published by the Interactive Advertising Bureau (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.
| size | name | pixels | aspect ratio |
|---|---|---|---|
| 300 x 250 | Medium Rectangle | 75 000 | 1.2 |
| 180 x 150 | Rectangle | 27 000 | 1.2 |
| 160 x 600 | Wide Skyscraper | 96 000 | 3.74 |
| 728 x 90 | Leaderboard | 65 520 | 8.09 |
UAP Australia : 468 x 60, but not 180 x 150 [1]
IAB
Ad sizes have been standardized to some extent; they are:[1]
See also
Examples
300 x 250
180 x 150
External links
- http://www.iab.net/iab_products_and_industry_services/1421/1443/UAP
- http://www.out-law.com/page-3525
- http://www.clickz.com/showPage.html?page=2198261
- related: http://www.iab.net/iab_products_and_industry_services/1421/1443/DV_Guidelines
- http://www.iabgermany.de/online-advertising/forms-of-advertising/standard-forms-of-advertising.html
- http://en.wikipedia.org/wiki/Universal_Ad_Package