Universal Ad Package: Difference between revisions

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[[category:standards]]
[[Category:Ad]]
The '''Universal Ad Package''' (UAP) is a set of four [[ad]] sizes that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]] (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.
The '''Universal Ad Package''' (UAP) is a set of four [[ad sizes]] that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]] (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.


{| sortable
{| class="wikitable sortable"
! size !! name !! pixels
! width (px) !! height (px) !! name !! pixels !! [[aspect ratio]]
| 300 x 250 || Medium Rectangle || 75 000
|-
|-
| 180 x 150 || Rectangle || 27 000
| 300 || 250 || Medium Rectangle || 75 000 || 1.2
|-
|-
| 160 x 600 || Wide Skyscraper || 96 000
| 180 || 150 || Rectangle || 27 000 || 1.2
|-
|-
| 728 x 90 || Leaderboard || 65 520
| 160 || 600 || Wide Skyscraper || 96 000 || 3.74
|-
| 728 || 90 || Leaderboard || 65 520 || 8.09
|}
|}


UAP Australia : 468 x 60, but not 180 x 150 [http://www.iabaustralia.com.au/standards.html]
UAP Australia : 468 x 60, but not 180 x 150 [http://www.iabaustralia.com.au/standards.html]
==IAB==
Ad sizes have been standardized to some extent; they are:<ref>{{cite web|url=http://www.iab.net/standards/adunits.asp|title=Ad Unit Guidelines|publisher=Interactive Advertising Bureau}}</ref>


==See also==
==See also==
* [[aspect ratio]]
* [[aspect ratio]]
* [[tango.info ads]]


==Examples==
==Examples==
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<div style="border:1px solid #000;width:180px;height:150px"> 180 x 150 </div>
<div style="border:1px solid #000;width:180px;height:150px"> 180 x 150 </div>


==External links==
== Links ==
* http://www.iab.net/iab_products_and_industry_services/1421/1443/UAP
* http://www.iab.net/iab_products_and_industry_services/1421/1443/UAP
* http://www.out-law.com/page-3525  
* http://www.out-law.com/page-3525  

Latest revision as of 2013-06-10T11:13:26

The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support. This standard is published by the Interactive Advertising Bureau (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.

width (px) height (px) name pixels aspect ratio
300 250 Medium Rectangle 75 000 1.2
180 150 Rectangle 27 000 1.2
160 600 Wide Skyscraper 96 000 3.74
728 90 Leaderboard 65 520 8.09

UAP Australia : 468 x 60, but not 180 x 150 [1]

See also

Examples

300 x 250
180 x 150

Links

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