Universal Ad Package: Difference between revisions

From tango.info wiki
Jump to navigation Jump to search
(300x50)
No edit summary
 
(21 intermediate revisions by the same user not shown)
Line 1: Line 1:
[[category:standards]]
[[Category:Ad]]
The '''Universal Ad Package''' (UAP) is a set of four [[ad]] sizes that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]].
The '''Universal Ad Package''' (UAP) is a set of four [[ad sizes]] that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]] (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.
 
* 300 x 250 - (Medium Rectangle) 75 000
* 180 x 150 - (Rectangle) 27 000
* 160 x 600 - (Wide Skyscraper) 96 000
* 728 x 90 - (Leaderboard) 65 520
 
==IAB==
Ad sizes have been standardized to some extent; they are:<ref>{{cite web|url=http://www.iab.net/standards/adunits.asp|title=Ad Unit Guidelines|publisher=Interactive Advertising Bureau}}</ref>


{| class="wikitable sortable"
{| class="wikitable sortable"
! width (px) !! height (px) !! name !! pixels !! [[aspect ratio]]
|-
|-
! Name
| 300 || 250 || Medium Rectangle || 75 000 || 1.2
! width  <span style="font-weight:normal">''(in [[pixels]])''</span>
! height <span style="font-weight:normal">''(in [[pixels]])''</span>
! [[aspect ratio]]
! source
|-
| Pop-Under
| 720
| 300
| 2.4
| IAB
|-
| Large rectangle
| 336
| 280
| 1.2
| IAB
|-
| Medium rectangle
| 300
| 250
| 1.2
| IAB/UAP
|-
| 3:1 Rectangle
| 300
| 100
| 3
| IAB
|-
|-
| Square pop-up
| 180 || 150 || Rectangle || 27 000 || 1.2
| 250
| 250
| 1
| IAB
|-
|-
| Vertical rectangle
| 160 || 600 || Wide Skyscraper || 96 000 || 3.74
| 240
| 400
| 1.67
| IAB
|-
|-
| Rectangle
| 728 || 90 || Leaderboard || 65 520 || 8.09
| 180
| 150
| 1.2
| IAB/UAP
|-
| Leaderboard
| 728
| 90
| 8.09
| IAB/UAP
|-
| Full banner
| 468
| 60
| 7.8
| IAB
|-
| Half banner
| 234
| 60
| 3.9
| IAB
|-
| Button 1
| 120
| 90
| 1.33
| IAB
|-
| Button 2
| 120
| 60
| 2
| IAB
|-
| Micro bar
| 88
| 31
| 2.84
| IAB
|-
| Micro button
| 80
| 15
| 5.33
|
|-
| Vertical banner
| 120
| 240
| 2
| IAB
|-
| Square button
| 125
| 125
| 1
| IAB
|-
| Skyscraper
| 120
| 600
| 5
| IAB
|-
| Wide skyscraper
| 160
| 600
| 3.75
| IAB/UAP
|-
| Half-page
| 300
| 600
| 2
| IAB
|}
|}


==Google==
UAP Australia : 468 x 60, but not 180 x 150 [http://www.iabaustralia.com.au/standards.html]
*https://www.google.com/adsense/static/en_US/AdFormats_mobile.html
 
**https://www.google.com/adsense/static/en_US/images/mobile300-50.gif
==See also==
==Relation to other standards==
* [[aspect ratio]]
Closest to
* [[tango.info ads]]
* [[golden ratio]] 1.61 : Vertical rectangle (1.67)
* [[ISO paper size]] 1.41 : Button 1 (1.33)
* [[standard photographic print size]] 1.5 : Vertical rectangle (1.67)


==Examples==
==Examples==
Line 146: Line 24:
<div style="border:1px solid #000;width:180px;height:150px"> 180 x 150 </div>
<div style="border:1px solid #000;width:180px;height:150px"> 180 x 150 </div>


==External links==
== Links ==
* http://www.iab.net/iab_products_and_industry_services/1421/1443/UAP
* http://www.iab.net/iab_products_and_industry_services/1421/1443/UAP
* http://www.out-law.com/page-3525  
* http://www.out-law.com/page-3525  
* http://www.clickz.com/showPage.html?page=2198261
* http://www.clickz.com/showPage.html?page=2198261
* related: http://www.iab.net/iab_products_and_industry_services/1421/1443/DV_Guidelines
* related: http://www.iab.net/iab_products_and_industry_services/1421/1443/DV_Guidelines
* http://www.iabgermany.de/online-advertising/forms-of-advertising/standard-forms-of-advertising.html
* http://en.wikipedia.org/wiki/Universal_Ad_Package

Latest revision as of 2013-06-10T11:13:26

The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support. This standard is published by the Interactive Advertising Bureau (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.

width (px) height (px) name pixels aspect ratio
300 250 Medium Rectangle 75 000 1.2
180 150 Rectangle 27 000 1.2
160 600 Wide Skyscraper 96 000 3.74
728 90 Leaderboard 65 520 8.09

UAP Australia : 468 x 60, but not 180 x 150 [1]

See also

Examples

300 x 250
180 x 150

Links

Retrieved from "https://tango.info/x/wiki/w/index.php?title=Universal_Ad_Package&oldid=55516"