Universal Ad Package: Difference between revisions
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[[category:standards]] | [[category:standards]] | ||
The '''Universal Ad Package''' (UAP) is a set of four [[ad]] | The '''Universal Ad Package''' (UAP) is a set of four [[ad sizes]] that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]] (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB. | ||
{| class="wikitable sortable" | {| class="wikitable sortable" | ||
Revision as of 2009-01-22T00:17:20
The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support. This standard is published by the Interactive Advertising Bureau (IAB). Recommended Maximum Initial Download Fileweight for all four is 40kB.
| width | height | name | pixels | aspect ratio |
|---|---|---|---|---|
| 300 | 250 | Medium Rectangle | 75 000 | 1.2 |
| 180 | 150 | Rectangle | 27 000 | 1.2 |
| 160 | 600 | Wide Skyscraper | 96 000 | 3.74 |
| 728 | 90 | Leaderboard | 65 520 | 8.09 |
UAP Australia : 468 x 60, but not 180 x 150 [1]
See also
Examples
300 x 250
180 x 150
External links
- http://www.iab.net/iab_products_and_industry_services/1421/1443/UAP
- http://www.out-law.com/page-3525
- http://www.clickz.com/showPage.html?page=2198261
- related: http://www.iab.net/iab_products_and_industry_services/1421/1443/DV_Guidelines
- http://www.iabgermany.de/online-advertising/forms-of-advertising/standard-forms-of-advertising.html
- http://en.wikipedia.org/wiki/Universal_Ad_Package