Universal Ad Package: Difference between revisions

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[[category:standards]]
[[category:standards]]
The '''Universal Ad Package''' (UAP) is a set of four [[ad]] sizes that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]].
The '''Universal Ad Package''' (UAP) is a set of four [[ad]] sizes that all compliant member publishers have agreed to support. This standard is published by the [[Interactive Advertising Bureau]] (IAB).


* 300 x 250 - (Medium Rectangle) 75 000
* 300 x 250 - (Medium Rectangle) 75 000
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Ad sizes have been standardized to some extent; they are:<ref>{{cite web|url=http://www.iab.net/standards/adunits.asp|title=Ad Unit Guidelines|publisher=Interactive Advertising Bureau}}</ref>
Ad sizes have been standardized to some extent; they are:<ref>{{cite web|url=http://www.iab.net/standards/adunits.asp|title=Ad Unit Guidelines|publisher=Interactive Advertising Bureau}}</ref>


{| class="wikitable sortable"
==See also==
|-
* [[aspect ratio]]
! Name
! width  <span style="font-weight:normal">''(in [[pixels]])''</span>
! height <span style="font-weight:normal">''(in [[pixels]])''</span>
! [[aspect ratio]]
! source
|-
| Pop-Under
| 720
| 300
| 2.4
| IAB
|-
| Large rectangle
| 336
| 280
| 1.2
| IAB
|-
| Medium rectangle
| 300
| 250
| 1.2
| IAB/UAP
|-
| 3:1 Rectangle
| 300
| 100
| 3
| IAB
|-
| Square pop-up
| 250
| 250
| 1
| IAB
|-
| Vertical rectangle
| 240
| 400
| 1.67
| IAB
|-
| Rectangle
| 180
| 150
| 1.2
| IAB/UAP
|-
| Leaderboard
| 728
| 90
| 8.09
| IAB/UAP
|-
| Full banner
| 468
| 60
| 7.8
| IAB
|-
| Half banner
| 234
| 60
| 3.9
| IAB
|-
| Button 1
| 120
| 90
| 1.33
| IAB
|-
| Button 2
| 120
| 60
| 2
| IAB
|-
| Micro bar
| 88
| 31
| 2.84
| IAB
|-
| Micro button
| 80
| 15
| 5.33
|
|-
| Vertical banner
| 120
| 240
| 2
| IAB
|-
| Square button
| 125
| 125
| 1
| IAB
|-
| Skyscraper
| 120
| 600
| 5
| IAB
|-
| Wide skyscraper
| 160
| 600
| 3.75
| IAB/UAP
|-
| Half-page
| 300
| 600
| 2
| IAB
|-
| Google Mobile Image
| 300
| 50
| 6
| Google
|}
 
==Google==
*https://www.google.com/adsense/static/en_US/AdFormats_mobile.html
**https://www.google.com/adsense/static/en_US/images/mobile300-50.gif
==Relation to other standards==
Closest to
* [[golden ratio]] 1.61 : Vertical rectangle (1.67)
* [[ISO paper size]] 1.41 : Button 1 (1.33)
* [[standard photographic print size]] 1.5 : Vertical rectangle (1.67)


==Examples==
==Examples==

Revision as of 2008-10-09T00:43:27

The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support. This standard is published by the Interactive Advertising Bureau (IAB).

  • 300 x 250 - (Medium Rectangle) 75 000
  • 180 x 150 - (Rectangle) 27 000
  • 160 x 600 - (Wide Skyscraper) 96 000
  • 728 x 90 - (Leaderboard) 65 520

IAB

Ad sizes have been standardized to some extent; they are:[1]

See also

Examples

300 x 250
180 x 150

External links