Universal Ad Package

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The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support. This standard is published by the Interactive Advertising Bureau (IAB).

  • 300 x 250 - (Medium Rectangle) 75 000
  • 180 x 150 - (Rectangle) 27 000
  • 160 x 600 - (Wide Skyscraper) 96 000
  • 728 x 90 - (Leaderboard) 65 520

IAB

Ad sizes have been standardized to some extent; they are:[1]

See also

Examples

300 x 250
180 x 150

External links

  1. ↑ Template:Cite web
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